TRM Christmas advert: from lo-fi animation to final advert (link below), used across marketing platforms for wider reach.
The Rolling Mill (Marketing Campaign)
For The Rolling Mill's 2024 Christmas campaign, I channeled the venue's inherent festive charm into a nostalgic "Christmas Carol" narrative. I conceived, directed, and executed the entire campaign (with some assistance with an agency I hired for 3 months), from the Dickensian-themed photoshoot showcasing the bespoke Christmas menu, to the creation of engaging social media teasers and reveals (both static and animated). This involved designing and producing all printed collateral, including menus and venue advertisements, as well as crafting a captivating TV promo. To culminate the experience, I developed a bespoke Christmas website with a dedicated advert, ensuring customers could seamlessly book their festive celebrations. It was a complete, immersive brand experience, bringing a touch of classic Christmas magic to The Rolling Mill.