The Park - Bistro (Branding)

A comprehensive rebranding Case Study for "The Park - Bistro," a beloved local café. The core objective was to reimagine its visual identity, shifting from an outdated aesthetic to a fresh, modern, and cohesive brand experience. This process was a deep dive into design thinking, beginning with a thorough analysis of the existing brand and a revisit of its mission statement and core values. My approach was rooted in strategic design, exploring multiple conceptual routes and design philosophies to arrive at a final solution. The final output is a complete brand toolkit, a living document that ensures brand consistency across all touch-points. This includes: A refined logo and logotype system. A thoughtfully curated colour palette and typography hierarchy. Brand guidelines to direct future applications. Brand assets for both digital and print media. This project showcases my ability to not only execute a visual refresh but also to develop a strong brand narrative that resonates with a target audience while honouring the cafe's heritage as a cherished community hub. It is a testament to the power of design in revitalising a brand and ensuring its relevance in a competitive market.