Aurelium Health (Start-up Brand and Marketing Campaign)
Aurelium Health, a startup founded by experienced healthcare professionals, approached me needing a complete brand refresh and marketing strategy. While their founders possessed extensive medical expertise, they lacked the know-how to effectively market their services in today's landscape. Starting with their existing logo, I modernised their brand identity, creating a cohesive presence across all platforms. Over a year, I managed their complete marketing needs, encompassing social media strategy and content, a new website, networking initiatives, and the design and production of all marketing materials, from flyers and posters to digital brochures and even venue decor. Reflecting their core values of health, care, and expertise, I successfully launched and managed the brand until a dedicated marketing team was handed it over, giving Aurelium Health the strong foundation it needed to thrive.